Online shopping trends in Nepal
40% of Nepal’s population consists of the youth and significant number of these youth are connected to each other through various social media platforms and networks. But these social media platforms have proven to be more useful for activities besides “making friends”. They have become excellent sites of marketing and business. Making Facebook pages and promoting ones business online is definitely a bonus-marketing move but the scope of online businesses through social media sites has taken a leap higher. With individual “online” based businesses growing rapidly we are not just talking about Facebook anymore. Launched in 2010, the photo-sharing app Instagram has created hype among the youth. This easy to use application allows users to share photos with captions and tags. With over 100 online stores being based in Kathmandu itself, the use of the app has opened up a lot of possibilities and opportunities for online-based small-scale businesses as it continues to grow due to the v...